Sales of soda drinks in the U.S. have been declining for around a decade while non-alcoholic beverage sales reached $919 billion in just a single year. This is just one of several indicators that the non-alcoholic beverage market is booming. With rapid growth and innovation, five key markets have shown high popularity with consumers.
One market involves functional waters, which is still or sparkling water that includes additives such as vitamins, acids, herbs, and fruits. Its convenience and helpful effects on human nutrition as well as the addition of ingredients that support weight loss increases its popularity with consumers, but the fluctuations in costs causes some to choose other alternatives. Another growing market is organic beverages, which several brands are crafting to help customers with their health. Factors such as growing awareness of the health benefits of organic products and consumer preference for drinks that are naturally flavored have helped organic beverages to be more appealing to the public.
Those who want to avoid sugary drinks rely on ready-to-drink (RTD) coffees, which can be considered a natural energy drink. Although consumers can buy RTD coffee in cans and bottles from their local store, several people have shifted to creating their own coffee at home during the COVID-19 pandemic. For those who want a caffeine-free energy boost, herbal and oxidized tea can do the job. The cold brews and plant-based milk blends that have revamped the cold tea category and the increased awareness of the public towards healthy lifestyle habits have helped tea to become the new coffee for many.
However, for those who cannot let go of coffee, there are brands that are offering RTD alcoholic beverages that include ingredients that are good for you as well as a range of flavors to enjoy. The growing desire of consumers to drink low- or no- alcohol content beverages and the appeal of RTD alcoholic drinks featuring new and amusing flavors have made it a fun alternative to regular alcohol. Bars have also taken part in the alcohol-free trend by offering a mocktail. These mixed drinks allow young adults to focus on healthier options while still being able to partake in the bar scene.
The non-alcoholic beverage trend is here to stay, but are you ready to say cheers to it?